Coffee, Review, Sponsored Review

Super Charcoal Roasted White Coffee

Sponsored Review

If there is one thing that could capture my heart, I have to admit it is none other than coffee. Yes, coffee. I am a big coffee addict.

The adventurous coffee lover in me would see myself popping by from café to café to try out different selection of freshly roasted coffee. In my journey I discovered one thing – we can also experience a taste of superb coffee without burning a big hole in our pockets.

That’s right, how about instant coffee?

Super, our well-known household brand, has tirelessly innovated and produced amazing beverage products over the years. To top it all, the company embarked on a rebranding exercise and brought a fresh new look to its products to stay relevant to the consumers.

In the first of my 4-part product review series, I would like to recommend Super Charcoal Roasted White Coffee (Coffee & Creamer) which is inspired from the traditional coffee-shop culture in Ipoh, Malaysia.


If you embrace the aroma and taste of a fresh cup of Charcoal Roasted White Coffee, there are 5 reasons why you will fall in love with it.

1. Product Packaging 

I am a visual person. Before I try a product, I am particular on the product packaging. It speaks volume of how much thought the company has put to capture consumers’ hearts. This packaging appeals very well to me. The coffee bean sack reminded me of high quality traditional coffee retained in a simple package.

2. 2 in 1

Yup – you can get to enjoy a cup of white coffee and creamer with no added sugar. I simply enjoy drinking it without feeling the guilt of “fattening” myself with sugar intake. I’m glad to have Super coffee as my companion whether I’m back at home or in the office. It certainly brings a smile to my face  : )



3. Stimulating Coffee Experience

With no added sugar, you can bet that the coffee will have strong and intense roasted flavors. Isn’t that what enjoying coffee is all about? Experiencing Super Charcoal Roasted White Coffee at its best.

4. Local Brand

As we are celebrate SG50 this year, you would have noticed that Super Coffee products are found in every NDP goodies bag. The success story of Super does not come by chance. Do you know that Super is the One which introduced the 3 in 1 coffee concept? Many in the industry did not believe such concept of 3 in 1 would appeal to the consumers.  However, Super held on to its vision of producing tasty beverages and making them convenient and affordable. Fast forward to today, Super has become a renowned household brand that appeals to the young and old. The brand of Super is a promise – a commitment to continue producing quality products to every consumers. I would call Super as one of our National Pride. It gives me every single reason to support our local brand.

5. Not All White Coffee Are Created Equal. Baristas’ Choice: Super Charcoal Roasted White Coffee

I rest my case – these baristas have spoken. They have unanimously chosen Super Charcoal Roasted White Coffee to other brands. What are you waiting for? Get yourself a cup of Super Charcoal Roasted White Coffee now!


I hope you enjoy reading my blog. Do share it with your friends if you like it. If you would like to receive further updates, do like my Facebook page here. You can also follow me on Twitter (@katongkidsinc), Instagram (@katongkidsinc). Thank you!


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