Just by word of mouth is enough to draw us to explore Habitat at Honestbee. The newly-opened supermart prides itself as a multi-sensory, tech-meets-food grocery and dining experience like no other. See, smell, hear, touch and taste fresh flavours and food items from across the globe – all in one habitat by honestbee.
When we arrived, many curious and eager shoppers were crowding at the entrance, opening or setting up their “Bee Pass” to enter/exit habitat. Yes, first of its kind experience. You do not need to bring any physical wallets and there are no ATMs to be seen as well. Just your “Bee Pass” will do.
Potted plants for sale after entering Habitat.
We read that Habitat occupies the space of slightly larger than a football field. Upon stepping into the compound, we were greeted with so many shoppers (probably their first time).
A long queue was forming at the coconut stall. Amazing, each fresh trimmed coconut was selling for only $0.95! No wonder they are the best sellers. We thought it’s a worthy buy, at least not spending more than $4 on bubble tea.
Big & Small M made a beeline to take a mandatory photo with the friendly bee when it came by.
Exploring the section near the entrance before our hunger pang strikes. According to Honestbee, the produce were sourced directly from farmers and established producers from across the globe.
Cute cup noodles from Korea and Japan.
If you are observant enough, you get to see peoples’ orders are packed quickly and transported by these conveyor belts.
Dining here is akin to having design thinking, digital marketing and digital awareness coming alive right in front of you.
And so, we had our lunch here. To order our food, we can’t order direct from the stalls. The only way to order is through your Honestbee app under “Habitat”. E-receipt is emailed to you and via the app, you can track your order and receive notification that your food is ready to collect.
Honestly, Habitat wasn’t as big as we thought it was. Probably much of the space was taken up for storage or collection/packing. It would be good if Honestbee can introduce stationery or some electronic items in the future to make the shopping experience more fulfilling.
Finally managed to find seats after waiting for quite a while. This is Little Neck Clams and Bacon.
Milk Made: Frozen shakes & bakes.
Tiger Beer battered fish & chips.
Crumble Vairhona Chocolate.
Poofy Pancakes served with vanilla chantilly cream, maple syrup and fresh berries.
Australia Grass-fed Flank Steak. Served with roasted chat potatoes, roasted plum tomatoes, herb salad.
Cute and shiny utensils. They are actually made of plastic 🙂
We have a soft spot for fresh bakes.
Free tasting at the Lazy Loaf counter.
Exploring the remaining sections. Fresh seafood are a hit with shoppers. The best part was that you can pick your seafood and the masterchef will cook it for you.
While almost everything is automated, we still need human assistance to help us figure out how to complete our purchase.
Scan our order and the trolley will check out and be automatically rolled into the packing area.
In case you are wondering whether you need to “rush” to the collection point after checking out your trolley, there is no need to. You can still dine or shop additional items and when ready, just proceed to the collection point to collect your honest purchase.
At the collection point, served by robot courier!
Shuttle bus is also available between Harbourfront to Habitat at Honestbee.
Address: 34 Boon Leat Terrace S(119866)
Bus: 10, 30, 30E, 51, 143, 175, 176, 188, 188E
MRT: Labrador Park, Pasir Panjang
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